Brain Pickings: The Backfire Effect: The Psychology of Why We Have a Hard Time Changing Our Minds

Ways in which the human mind acts in defense of its preconceived beliefs, in the face of contradictory new information.  Article written by Maria Popova.

http://www.brainpickings.org/index.php/2014/05/13/backfire-effect-mcraney/?utm_content=buffer1020b&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer